This article will teach you how to use the tool well. You’ll want to make sure you’re careful when using the tool. If you use it the wrong way, you can do more harm to your site than good. The good news is that you can audit your link profile and use Google’s disavow tool to prevent or reverse any penalties. If you don’t know how to protect yourself from bad backlinks, you could be setting your site up for epic failure. But the flip side is knowing how to avoid having harmful links point to your site. Knowing how to build links is a cornerstone of SEO. It’s no secret that spammy links can penalize your site’s rankings. She looked at me like a deer in headlights. I asked her if she tried using the disavow tool to remove these spammy links. Here’s an example from that shows what that report looks like. Then I took a look at her Google Webmaster Tools account and saw that she had a manual actions report stating that her website had been penalized for low-quality links. Tons of spammy links were pointing to her site. So, I fired up Ahrefs and took a look at her backlink profile. Recently, I had a friend ask me for help because her website rankings were tanking.Īlways willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO.Įverything she was doing checked out OK.
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